Task
Create and manage the NSW Search for a Fosters Grid Girl modelling event including all logistics, planning and event management.
Source a high profile judging panel that would attract crowds and help secure PR interest.
Solution
Sourced an appropriate venue, the Beach Palace hotel in Coogee, and developed the event format and layout.
Sourced a panel of media and celebrity sports star judges, including Roosters players Adrian Morley and Michael Crocker and social pages columnist Sam de Brito from the Sunday Telegraph.
Results
It was a capacity event filled with hundreds of Foster's fans.
It ran smoothly and professionally and, amongst other coverage, achieved a three-quarter-page feature in the Sunday Telegraph – the holy grail of social pages.
Images
