Our Approach
When handled the right way media relations/PR is an extremely effective tool in the marketing mix, for a fraction of the typical advertising budget investment. Killer Whale’s approach is targeted, creative and relevant.
Planning
Following briefing we develop a realistic proposal that identifies key audiences and media targets, and formulate strategies to secure coverage; whether it be developing media promotions, journalist product sampling, creative product photography, a launch party or comissioning consumer research to create a news agenda.
Execution
The campaign is rolled out to fit in with product launch timings, e.g. some magazines need to be approached up to three months before the product is launched.
Reporting
Campaign evaluation metrics are agreed with the client – whether it be key messages, product photography, media coverage targets or market research on product awareness.